Luke is a Palestinian-British Creative Director, AD, and Producer, born in London, with a lifelong passion for narrative storytelling and cinema. For the past eight years, he has been based in Dubai, channeling that passion into his work across the UAE and the wider region.
He has had the privilege of collaborating with leading brands such as Expo City, LG, ADNOC, Careem, Etihad Airways, and DCT, among many others — each project driving him to refine and elevate his craft.
With a sharp eye for detail and a deep understanding of what resonates with audiences, Luke brings both creativity and energy to every production. For him, it’s not just about creating beautiful imagery, but about telling stories that leave a lasting impact.
